About Roof Explained

Plain-English UK roofing guides. AI-researched, human-reviewed, cited to trade sources.

Who we are

Roof Explained is an independent research project. We're not a roofing company. We don't sell products. We don't run paid placements or affiliate schemes. We write guides because roofing information online is either too technical (manufacturer specs) or too vague (marketing sites).

How we research

Every article starts with keyword research to understand what people are actually searching for. We then pull data from primary sources: Checkatrade averages, Which? guides, manufacturer specs (Marley, Redland), Building Regulations Approved Document C, Federation of Master Builders rate guides.

Articles are AI-researched using Claude (Anthropic) and human-reviewed before publication. We cite every factual claim. We update articles when specs or regulations change. Last-reviewed dates are shown on every page.

What we're not

This is not professional advice. We're an information source, not a substitute for consulting a qualified roofer. We don't recommend specific tradespeople or products. We don't earn commission on clicks or installs.

Contact

Spotted an error? Have a source update? Email $hello@roofexplained.co.uk. We don't respond to general roofing enquiries (we're not a trade business), but we do fix mistakes and update outdated data.